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Less Friction Review
A human-led evaluation of usability, journeys, bottlenecks, business fit and the opportunities worth acting on.
Review my digital system →Less friction. Better business.
Better digital experiences.
Better outcomes.
We uncover the friction in your websites, products and digital systems, and turn the evidence into improvements people can feel and businesses can act on.
✓ Independent advice✓ Human-led evaluation✓ Useful next steps
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→Digital friction is rarely one big failure.
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→It builds through an accumulation of small obstacles.
THE BUSINESS COST
→Time. Acquisition. Action. Loyalty.
LESS FRICTION
We find what gets in the way and make the experience easier to use and act on.
What we do
From insight
to impact.
Bring us a website, app, platform, portal, workflow or service journey. We look at how it behaves for users, support teams and the business decisions behind it.
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Digital Strategy
Direction that connects customer needs, operational reality and the outcomes your organisation needs to achieve.
Discuss the challenge →03
UX & UI Design
Research, journeys, workflows, wireframes and interfaces that make complex products easier to understand and use.
Discuss a design project →04
Improvement & Delivery
Prioritisation, redesign and hands-on support to implement the right changes, test the result and keep improving.
Plan the next step →Our approach
Understand first.
Improve what matters.
We do not begin with a preferred platform, redesign or sales pitch. We begin by understanding what the experience needs to achieve and what is getting in the way.
01Discover
Understand the organisation, users, intended outcomes, constraints and current experience.
02Diagnose
Locate the friction and determine whether it sits in the interface, content, process, technology or the connections between them.
03Prioritise
Separate valuable changes from distracting activity and define the clearest path forward.
04Improve
Design, deliver or support practical improvements, then validate what has become better.
Evidence before recommendations. If focused improvements will solve the problem, that is what we will recommend. A larger build is proposed only when it is genuinely justified.
A practical place to start
Choose the right
way in.
You do not need a finished brief. Show us the experience and tell us what feels slow, confusing, underperforming or harder than it should be. We will help determine the right depth of investigation.
Digital Experience Diagnostic
For apps, SaaS products, portals, internal systems, ecommerce journeys, forms and connected digital services.
- Customer, staff and operational journeys
- Usability and interaction problems
- Process, data and workflow bottlenecks
- Prioritised improvement roadmap
Website Friction Score
A focused, affordable review showing where a website creates doubt, confusion or unnecessary effort.
- Desktop and mobile evaluation
- Clarity, trust, journey and conversion score
- Priority findings and sensible next moves
- Human-reviewed and never a generic automated report
Same problem. Different lens.
Your digital system is more than its interface.
Customers, teams, operations and technology can experience the same underlying problem from completely different directions.
Less Friction Digital connects those perspectives, identifies the friction underneath them and helps organisations improve the complete experience, not just the most visible interaction.
✓ Independent recommendations◎ Customer and business focused
Start with a conversation
Send us your digital experience.
Share the website, product, portal or system and tell us what is not working as well as it should. That is enough to begin.
You do not need to diagnose it yourself.Describe what you are seeing in plain language. We will help determine whether the issue sits in the interface or somewhere deeper.
Less Friction knowledge
Practical thinking for better digital experiences.
Our knowledge base examines the decisions, hand-offs, content and systems surrounding digital interactions, and how to make them simpler and more useful.
Explore the knowledge base →
LFD Local
A simpler connection for local customers.
Personalised QR stickers, tap cards, counter stands and branded pages help people review, follow, book or contact your business.
Explore LFD Local →